Sizzler is a U . S .-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some within the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of greater than 270 locations through the U.S. Almost all of Sizzler’s U.S. locations are in the West.
Within the late 1970s and early 1980s, Sizzler Menu 2020 promoted steak and combination steak dinners with the optional salad bar. The restaurant wished to give customers the feel of the full-service restaurant at a price slightly more than a fast food chain. To manage costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. To the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions like all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted because the “Buffet Court.” Patrons began to use the buffet as a meal as opposed to an add-onto an entree. In reaction, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to escape costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Through the late 1990s, new management upgraded the caliber of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A new restaurant concept was developed, with a lighter and a lot more open dining room. The alterations were along with a new menu. In an effort to return to its roots, steaks, seafood, and the salad bar were emphasized, whilst the all-you-can-eat buffet was phased out in certain locations, nonetheless it still remains today in many others.
Inside the 1990s, Sizzler ran upscale locations with all the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it absolutely was planning to act from the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led by the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours International in the year 2011, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late 20th century towards the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations in Australia, blaming the downturn from the casual dining luoecw in the country, and the reduction of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the need for Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to become a strategic growth prospect in Australia and thus we will not be investing further capital”. Collins Foods started to close numerous Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China