They are saying that green will be the new black. But don’t for a moment assume that finding color inspiration in nature starts and ends with the color green! Becoming environmentally friendly definitely holds great potential, especially if you think about how far this movement could go towards protecting nature and all its beauty. But the degree that color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending supply of inspiration for first time ideas and ways to choosing color. Stop and think for just a moment of the sheer selection of natural landscapes which one can find around the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to the local farmer’s market are all places with colors inspired naturally.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to get that way because we’re accustomed to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and target the way color combinations found in nature change using the changing seasons. Picture an eco friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter.
Now take that same rolling hill loaded with flowers and imagine the way it changes not from season to season, but day by day. Picture in your thoughts those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Find out how even everyday changes in the elements can trigger new bursts of color inspiration?
The next time you’re attempting to find the right color combination for your personal fashion or graphic designs, a client’s brand, or for the launch of any new product that offers to save the environment, let nature inspire you. It’s everywhere you look even when you’re sitting in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is not difficult making use of your Pantone color system!