So, you’ve got an idea and you’re ready to try to communicate. To begin with, decide if your invention details may be communicated or otherwise. Ask your patent attorney should it be ok. If so, then you will want InventHelp Caveman Commercials. Precisely what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick-up the story.
The sad fact is editors are bombarded with press announcements. If you want to keep yours out of the trash bin, here are some simple tips: Don’t write an ad. Editors are notoriously picky folks. The very last thing they wish to look at is really a screaming advertisement masquerading as a press release (think like: “NOTHING ELSE Enjoy It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an ad for your product at no cost!
Arrive at the point. Focus on the newsworthy aspect of your invention. Describe how your invention solves a problem. And then try to think beyond simply: “It saves money and time.” Be specific…This idea will prevent you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw an enormous number of invention accolades also.
I can remember, as I’m sure a lot of it is possible to, when “bigger is better” was symbolic of cars and private transportation. Today, when there is this type of huge give attention to green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re likely to visit a hoard of hybrid SUV commercials, pitches for incandescent bulbs and recycling promotions.
Time magazine certainly noticed the trend since they included numerous “green” transportation choices on their annual Best Inventions of the season list. Here are two to keep an eye out for in the future years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t must be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives in 2008. The City Car from MIT’s Media Lab is actually a two-seater, invention idea that may be looked at coming from a designated location, then returned (such as a cart) for any other station inside the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way things are going, expect more big changes in how we communicate and how we get around. Make sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, together with a new approach to fly in design!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to deliver it for the editor-in-chief at Sports Illustrated, right? Not exactly. Because larger, commercial magazines are typically searching for news about products already on the market, you could miss your target market altogether. Namely manufacturers and marketers, who debthr to read through industry-specific trade publications. So instead of Sports Illustrated to your invention, why not try a trade publication like American Sport Fishing? Here is where business details about new inventions may be acquired by an editor.
Visit a pro. Publicity is really a time-consuming marketing activity, which is why publicity releases are included in Invent Help to industry services. If you’re not really a client, you might want to consider hiring a publicity firm that will handle the writing and distribution of releases to suit your needs. A lot of companies charge by the word for such services so be sure to find out about pricing up front.